Blog
Guides, product updates, and customer stories on evidence-based returns from the Vefri team.
India's D2C market is set to cross 60 billion dollars, but most brands never make it past one crore a month. Here is the real 2026 picture: market size, rising CAC, unit economics, and what actually separates brands that scale from the ones that stall.
Sep 16, 2026
Shopify alone can not stop return fraud. Here is how Indian D2C brands can combine Shopify, Shiprocket or Delhivery, and WhatsApp into one video-verified return workflow that actually holds up in a dispute.
Sep 3, 2026
Wardrobing, bracketing, and swap fraud are quietly eating D2C margins across India. Here''s what''s actually happening inside returns right now, and how an evidence chain between delivery and refund fixes it without adding friction for honest buyers.
Aug 17, 2026
RTO rates of 20-40% are normal for Indian D2C brands on COD orders. Here's a complete, practical guide to reducing RTO and COD fraud — from order verification to video proof of delivery.
Aug 16, 2026
Return fraud quietly eats into D2C margins every month. Here's how video evidence at delivery and return helps brands cut empty-box claims, wardrobing, and fake damage disputes.
